David gained extensive marketing and business experience from working for a number of large companies, including Boots, Nestle, CPC Best Foods (now Unilever) and Duracell. He became Duracell UK Marketing Director, and spent time working in international marketing development for Duracell Inc.
David subsequently moved into consultancy. He worked initially for Saatchi & Saatchi Marketing, followed by 3 years as a Director of The Added Value Company, before establishing his own consultancy. David has also been a Course Director for the Chartered Institute of Marketing for many years and has taught on the joint CIM/Hull University MBA programme. He has undertaken consultancy and training work for a number of well-known organizations in Europe, the Middle East and the Far East, as well as smaller ones in the South West, in both the private and public sectors.
David has an MA in Marketing and is a Member of the Chartered Institute of Marketing, a Chartered Marketer and a Certified Management Consultant.
Summary Profile
David has held senior and board level positions with a number of organizations, both large and small. He has grown businesses, brands and markets at rates of 50%+ per year, creating profitable new income streams and market categories. He is steeped in the development of successful marketing strategies and plans, and the practicalities of executing them.
Sample Consultancy Assignments
OMSCo (Organic Milk Suppliers Cooperative) - Identification of the key strategic issues for both the market and OMSCo, in particular the need to hold up the price and educate the end consumer. Development of a marketing strategy, based upon extensive research into the marketplace, which grew the organic milk market by 30-65% per year, removing a 100% oversupply and building a GBP50m business. This was executed via a highly successful PR programme and website, which additionally won many awards, and the development of the OMSCo brand as a reassuring component for consumers and a respected player in the organic industry.
Safeway - Comprehensive review of the market opportunities, including staff and consumer research, in order to establish a viable positioning for the supermarket chain's second string grocery store brands.
Sidcot School - Facilitation of workshops with the senior management team, including the school heads and chair of governors, followed by the development of a marketing strategy for the school.
St. Loye's - Conduct of research with potential clients in order to establish a strategy for the development of new disability services and income streams to help safeguard the foundation's future.
Torbay Industrial Services (now Pluss) - Development of a strategic underpinning for a new website, bringing together a number of sheltered workshops, followed by the development of an information and e-commerce site.
Redbridge & Waltham Forest Health Authority - Review of all communication channels utilized, and the degree of objective achievement, followed by the development of a comprehensive new communications strategy and a framework for its implementation.
Summary of Experience
David has in-depth experience of every element of marketing, including strategy and planning, pricing, product and service development, research and communications. He has extensive experience in the training and development of human resources in marketing skills and has facilitated the appointment, management and evaluation of agencies and suppliers for clients.
David holds a firm belief that business success comes from understanding, anticipating and responding to the needs of customers. He enjoys demonstrating to clients how listening to, and understanding the needs of customers, and developing appropriate strategies, invariably leads to greater success. He is skilled at facilitating the thinking that develops these outcomes.