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Here's the latest marketing news from the world of Total Marketing Solutions. Click on the story below to find out more.

TMS is now able to deliver Get to Great models in the form of workshops in the South West, focussing on these key areas:

Bid capability
Sales readiness

Sales effectiveness

Export acceleration.

Together with Get to Great TMS can now offer a facilitated self-audit process, which compares organisations against the models to identify areas for improvement. "We've just delivered our first workshop for a new client in Cornwall, focussing on bid capability," explains TMS Managing Director Mark Brewerton. "It's an incredibly powerful tool, which helped us to very clearly identify what our client needed to do to improve their whole approach to bids. We're looking forward to rolling this service out to other existing and potential clients in the near future." To find out more please contact Mark or call him on 0845 201 1618.



In addition to achieving the ILM Level 7 award in Executive Coaching & Mentoring, Mel has also become certified in EQ2i - the model for Emotional Intelligence. Working as a marketing consulatnt at a strategic / Board level frequently leads to TMS being involved in the personal development of the executives and managers that we work with. In addition to working with these senior execs we also get heavily involved in developing the capabilities and competence of in-house marketing teams to support them in implementing the marketing strategy and marketing plans. To better equip herself in this people development area, Mel has developed and expanded her own skill-set and knowledge through these qualifications.



Rennie has many years experience as a consultant, focusing on strategic sales in B2B markets. He has distilled this experience into a practical, how-to-do-it book that introducies a number of powerful methodologies and tools that have a proven impact upon sales and business performance. Rennie is rightly proud of his book which has been a labour of love over several years. The book can be found on Amazon and purchased in either paperback or Kindle format. To buy the book follow this link: Creating the Strategy - Winning & Keeping Customers



Throughout the recent downturn Total Marketing Solutions (TMS) and Propeller have continued  to experience considerable demand for marketing consultancy services, as businesses have recognised the need to develop a targeted and competitive marketing approach to survive, grow and prepare for recovery.

Talking about the merger, Mark Brewerton says "having worked closely with Melanie Sallis and Propeller Marketing over the last couple of years, I am delighted that we are now formally joining forces. Melanie is an extremely talented strategic marketer and she brings with her a wealth of experience and knowledge as a marketing consultant that can only benefit our customers in future."

The merger of Propeller and TMS, now allows clients seamless access to a wider range of services, including Customer Experience Management and membership and relationship retention.

In addition, we are excited to announce that we will shortly be introducing a new range of services under the banner of  'TMS People' which will provide specialist marketing coaching services, ensuing that we deliver not only an effective marketing strategy - but that we can also support our clients' marketing teams in ensuring effective delivery.



TMS delivers virtual marketing workshop for client in Sweden

May 2012 - We've recently delivered a virtual marketing strategy workshop for a Software as a Service (SaaS) client in Sweden.

Read more...

TMS devised a virtual workshop to help the client validate their marketing strategy. The whole project was completed remotely, using a range of web meeting technologies, with two participants in Stockholm, one in Paris and TMS Managing Director Mark Brewerton facilitating and leading from the UK.

The workshop was very productive and helped the client understand their customer and market strategy, whilst providing TMS a robust model for future assistance to clients beyond the UK. To find out more about our workshop capabilities please contact Mark on 0845 201 1618 or email mark@totalmarketingsolutions.co.uk



TMS have been working on a specific project with one of their long-standing clients to launch their service in France, Holland and Belgium. After carrying out in-house market research amongst a wide range of target customers, sufficient need for this unique service was identified to warrant further investigation.

After several months a small team has been recruited to set up the new service, which is being launched next week. "This is an exciting development for our client and for TMS," said TMS MD Mark Brewerton. "Our client provides a unique service in the UK, which we felt was ideally suited to expansion into other markets where a definite need had been identified. We're looking forward to following the success of this service and hopefully further expansion into other European countries."



We're delighted that Professor Malcolm McDonald, Emeritus Professor at Cranfield University and Honorary Professor at Warwick Business School, has agreed to speak at a second session, focussing on marketing strategy development. This session will be held in early March in Bristol and will be hosted by Milsted Langdon, one of the South West's leading accountancy companies. For further details on the session, please email us or call us on 0845 201 1618.



As a result of the project, which we undertook together with partners PFA Research, we uncovered some fascinating information. We carried out in-depth interviews with construction companies, builders and landlords through to private individuals looking to reduce their energy costs - and carbon footprint.

Whilst we were reviewing the detailed information we extracted from our very different range of respondents, we were struck by the sheer difference in interest levels in renewable energy - from completely dismissive "green sceptics" and those interested in purely the financial savings to be made, through to a number of people wholly committed to reducing their carbon footprint. 

The exercise not only provided our customer with a real insight into their market sectors - and a sound basis for the development of future strategic direction - but also was a real eye-opener for us as a business. We're currently reviewing all our energy sources and are looking into some new, more renewable options for the future.



TMS Managing Director, Mark Brewerton, has recently delivered a bespoke workshop on Marketing Strategy for the senior management team at Sysmex UK. A long-standing customer, Sysmex UK are a leading supplier of healthcare instrumentation. TMS have worked with them over a number of years, helping to develop their marketing strategy, and this workshop is a natural progression in the work we have undertaken for Sysmex.

Mark developed the workshop to specifically help the senior management team to develop a practical knowledge and understanding of the key principles of Business and Marketing Strategy development and application. "I really wanted to give the team a good range of practical "take-aways" by the end of the workshop to be able to implement across the business," says Mark. "Marketing workshops only work if the advice is practical and entirely relevant to our customer's business."

To find out more about arranging a bespoke marketing workshop for your business, give Mark a call on 0845 201 1618.



The sales strategy development project will be headed by TMS consultant Rennie Gould, who has a wealth of sales training and sales management experience. Rennie's insight is helping the club to maximise its in-house sales effectiveness to ensure the achievement of future objectives.

For more information on how TMS can help you redefine your approach to sales please call Mark Brewerton on 0845 201 1618.



"We've been working with Sysmex UK for over four years now," says TMS Managing Director, Mark Brewerton. "It's the sort of long-term relationship as marketing consultants we strive to develop with our customers, where we can step in as and when we are needed to complement their existing marketing function. We have over the years gained a thorough understanding of how Sysmex work in their markets as a leading provider of in-vitro diagnostic systems and services. This means we're able to hit the ground running when it comes to starting a new project."

We've just been asked to carry out a new product development project for Sysmex. A large part of the project will include carrying out in-depth customer research to look at how customer needs are currently being serviced. It's our expertise in extracting the right information from the right people which helps us to develop sound strategy, not only for Sysmex but for all our clients.

It is this research which will then form the basis of how we then identify potential new markets for Sysmex to develop.



Technical Resources are a specialist recruitment consultancy, focussing on the IT and telecoms sectors. They have also recently set up a sister company - The Resourcing Team - to find suitable accountancy and administrative candidates for their client base in and around London and Surrey. TMS first started to work with Technical Resources five years ago, helping them to develop their overall strategic direction and implementing a range of tactical marketing initiatives, including the development of a new website and SEO campaign.

"We're very pleased to be working with Technical Resources again," says TMS MD Mark Brewerton. "It's always rewarding when a former client comes back to help with the next stage of their growth and we're looking forward to working with Tecres to develop a marketing strategy for the future."



"We're delighted to have the opportunity to work with Sarah, Jonathon and the team at TRAC Services to create a strategic marketing direction for the future of this growing company," says Mark Brewerton, TMS Managing Director.  "We're also looking forward to working together with Marcus Clarke of Market Equity in what is our first collaboration with the company. We hope it will be the first of many more projects in the South West."



The Secrets of Sales Success is a new resource, which draws on our experience of working with sales managers from many industries. We've now developed a framework to help sales managers consider all the inter-related elements that have to happen together on create outstanding sales performance. To find out more about our unique sales management methodology, click here.



Total Marketing Solutions was appointed to help the Club achieve a more focussed approach to sales and marketing across all its business sectors. We carried out research amongst members and in-depth interviews with all the various leisure and sporting sub-committees before developing a 5 year marketing plan. We also identified the need for a dedicated Sales and Marketing Manager and provided assistance throughout the recruitment process, resulting in the successful appointment of the Club's new manager.

"We were delighted to be able to work with such a prestigious leisure company in the South West," said TMS Managing Director, Mark Brewerton. "We took time to really understand the roles of the various stakeholders and the challenges facing the different business units within the Club. This stood us in good stead when it came to developing a really strong marketing plan, which is now being implemented at the Club."

Martin Halse, the General Manager of the Club, commented, "We've been really impressed by Mark's ability to look at our business and then develop real strategies, which are now bringing results."



The meeting was attended by senior business professionals from a wide range of business sectors in Cornwall, all of whom are deemed to be high growth potential companies. The event proved to be extremely successful, with all attendees appreciating the opportunity to hear someone of Professor McDonald's calibre speaking first hand about real marketing matters.

We are currently putting together a short video of the event which shall be posted on the website. We are also looking at arranging further events during 2011, again aimed at helping high growth potential companies to achieve their objectives for growth. We'll be posting further details and future dates shortly.



A new range of strategic sales consultancy services and sales training and development programmes has been developed to complement our existing range of marketing consultancy services. Over the years an increasing number of clients have asked us for help not only with marketing-related issues but also for help with redefining and developing their sales functions.

In response to this we have put in place a comprehenive range of sales related services, designed to help small to medium-sized companies to increase the overall effectiveness of their sales function. "We're delighted to be able to offer a more rounded service for those clients who are keen to not only develop the marketing of their business, but also to increase the effectiveness of their sales team," says TMS Managing Director, Mark Brewerton. "We're confident that, together with our TMS Consultant Rennie Gould - who has extensive sales development and sales training experience - our new range of sales services will really help our customers to achieve their growth objectives more efficiently."

To find out more about our new range of sales services, visit the "Sales Services" section on our website or call Mark on 0845 201 1618.



The event has been organised by TMS, together with Market Equity Limited, a strategy house also based in Cornwall, and Lansdowne Capital, a leading corporate finance advisory and private investment company. Together we have created a programme of support aimed specifically at helping high growth businesses in Cornwall to achieve their full potential. This event will spearhead the launch of this programme and promises to be a truly unique opportunity for Cornish businesses to find out how to achieve their potential for growth.

Professor MacDonald, who has written more than 40 books on marketing, will discuss how to develop robust, market-led strategies and plans, including the techniques and processes involved. His methodologies are today used by just about every global organisation but are just as valid for SME's.

To complement Professor MacDonald's insight, we will also be joined by Jeremy Roberts, Director of the London-based investment bank, Lansdowne Capital. Jeremy will provide insights into the different methods and models available to companies looking to access capital - and crucially their strengths and weaknesses from the point of view of a business seeking to raise capital to fund future plans for growth. He will also look at the nececssity of having a highly robust, market-led strategy capable of passing a market due diligence audit - a prerequisite for any capital-raising activity.

This event is to be hosted by Cornwall College Business in their superb Business Centre facility in the heart of Truro, from 8.00 am to 10.00 am on December 13th 2010. Spaces are of course extremely limited, but if you would like to attend please contact Mark or Melanie at Total Marketing Solutions on 0845 201 1618 or email melanie@totalmarketingsolutions.co.uk



TMS have been working with Irvine-based 360CRM since the beginning of the year to help the company more clearly define the future direction of their business. 360CRM provide a unique, multi-media Appointment Confirmation Service - Chronos - which is designed to help NHS Trusts improve the efficiency and productivity of their outpatient clinics. As part of this wider sales and marketing strategy development process, TMS identified the need to recruit a product marketing manager to actively focus on marketing the company's fully managed service offer.
 
Having helped 360CRM identify the type of candidate required for the position, TMS then also helped to design and manage the recruitment process, which culminated in the successful appointment of Mike Wilson. Mike has extensive experience in marketing IT technology solutions gained in the financial self-service market and is now Head of Product Marketing for 360CRM.
 
"TMS provided us with invaluable assistance in designing and then successfully running the recruitment process, looking at non-traditional recruitment methods such as Linked-in to help us find the best candidate for the job," says 360CRM's Managing Director Walter Miller.



The workshop in Kuala Lumpur on 28/29 June explored the implications of customer profitability on overall marketing strategy.

A number of topics were discussed, including customer importance, the effect of customer satisfaction on customer loyalty and lifetime value and the use of CRM techniques to help deliver the total customer experience.

Most of the attendees where from the banking sector and telecoms sectors. The following organisations were represented: Citibank, Telecom Malaysia, Eon Bank and CIMB Investment Bank.

Already delegates have said they are amending their marketing strategy as a result of this important workshop. TMS are looking forward to delivering further workshops together with organisers UNI Strategic to deliver further workshops later in the year.



TMS has been working with Exeter Golf and Country Club for a number of months, helping them to develop and implement a new sales and marketing strategy. As part of this work, we identified the need for a Sales and Marketing Manager to drive the business forward.

Working together with EGCC General Manager Martine Halse, TMS developed an appropriate brief and project-managed the recruitment process. Jenni Taffs was sucessfully recruited to the role and is now responsible for the development of sales - both in membership and in conferences and banqueting - and the marketing of one of Devon's premier leisure resorts. "We identified a need for a Sales and Marketing Manager early on in our work with EGCC," says TSM Managing Director, Mark Brewerton. "We were delighted to be able to find someone of Jenni's calibre who will be able to continue and expand on the sales and marketing strategy work we have already undertaken for EGCC."



TMS is delighted to welcome Melanie on board as part of a team of highly-qualified and experienced marketing consultants. "Melanie's creative background in the service sector complements our existing range of skills and expertise perfectly," says TMS Managing Director, Mark Brewerton. "We're really pleased to be able to welcome a consultant with Melanie's breadth and depth of experience to the team," says Mark.

Melanie is an experienced marketing consultant and has delivered results for organisations including the NHS, charities, local authorities, associations and professional services companies. As a service marketer, Melanie brings to the team her knowledge in developing customer experiences and an appreciation of their importance in an organisation's overall approach to marketing.

Melanie has an MA in marketing from Bristol Business School, is a Member of the Charted Institute of Marketing and is a Chartered Marketer. You can contact Melanie on 0845 201 1618.



Rennie's wide experience covers a broad range of sectors - from automotive and chemicals to financial and professional services. Rennie has worked with major organisations throughout Europe, the United States, South America and the Middle East. Following a management career with the Ford Motor Company, consultancy projects undertaken to date have included Natwest, the Royal Mail and Experian.

Rennie is also a skilled facilitator and workshop leader, having led development programmes in most areas of sales and marketing. He holds and MBA from Cranfield Business School and is a member of the Chartered Institute of Marketing. He is also a Visiting Lecturer in Marketing at Cardiff Business School.

Says TMS Managing Director Mark Brewerton, "We're delighted to be able to welcome Rennie to the TMS team. He brings with him a real wealth of experience and expertise on both a national and international level."



The Marketing Masterclass will be delivered by TMS consultant Rennie Gould on 31st May, focussing on the importance of the customer and profitability for the development of sound marketing strategy.

Leading business conference organisers UNI arrange marketing-based events throughout Asia. Says TMS Managing Director Mark Brewerton, "Rennie has an outstanding record for helping clients develop and implement their sales and marketing strategy. He's also an experienced course facilitator and conference speaker and so is ideally suited to deliver this masterclass."

To find our more about Rennie click here or visit the Our Team page on our website.



"We're extremely pleased to be able to welcome David to TMS," says Mark Brewerton, Managing Director of Total Marketing Solutions. "David really brings a fantastic depth of marketing experience. His expertise in the public and private sectors, both within the UK and internationally, will prove invaluable as we continue to grow the business."

David has extensive marketing and business experience, having worked for a number of large companies such as Boots, Nestle, Unilever and Duracell.David brings considerable consultancy expertise too - initially working for Saatchi & Saatchi Marketing before ultimately establishing his own consultancy. He's also a member of the CIM and has an MA in Marketing.



It's been a month now since our new website was dragged screaming into the world and, whilst we are smugly pleased with it, we wanted to make sure that it had achieved its main objective - to work harder for us by bringing in new, quality enquiries. So we've been feverishly monitoring its progress through google analytics - something we do for all our customers who launch a new website as part of their strategy development. So here are the stats, the proof of the pudding:

Month on month enquiries have trebled - compared with January 2009 we have received three times as many enquiries in January 2010. And what's more, these have been good quality enquiries from companies who understand the strategic nature of what we do and want to work with us.

Traffic to the website - it's up 35% compared with this time last year. By anyone's reckoning that's pretty good!

Bounce rate - in other words, a visitor who lands on a page and then leaves from the same page without looking anywhere else (because it's just not interesting enough), has gone down by 10%. So our new site is enticing more visitors to look further and find out more.

Time spent on the site and pages viewed - The average length of time spent on the site and the average number of pages viewed have both increased by 10%. Again, this is another clear indication that the site is more engaging and more accurately getting the right information to the right people.

SEO still fantastic - whilst we were a little concerned that any tweaks to the site might impact on our rather fantastic SEO rankings (just type in "Marketing consultant" to see where we are!), we're delighted that our rankings have stayed as strong as ever, if not a little higher in some instances.

And whilst we are now working with the companies who enquired via the website in January 2010 to develop them into customers, we are at this early stage more than pleased with the improved results our new website has delivered. After all, if we can't do it for ourselves, how could we possibly claim to do it for other companies?

If you'd like to find our more about any of the above, please call Mark on 0845 210 1618 for an informal chat. He promises not to be too smug about our new site!



Our newly-developed online Marketing Audit Analysis has been designed to provide a step by step approach to carefully looking at each element of your business and how you currently market it. It will also help you to take a close look at what you currently do and why.

This analysis - always a starting point for us before we look at developing any sort of strategic direction for our clients - will help you get your thinking straight before you develop your marketing strategy. It will then help you to identify ways to improve the effectiveness of your marketing - making sure you are heading off in the right direction whilst maximising the effectiveness of any marketing activity you undertake.

So what are you waiting for? It's totally free, completely confidential - and it could be just the right way to start the new year.



We've put a lot of effort into redeveloping our website into a fresher, more interactive version. We're extremely pleased with the results, thanks to our wonderful design partner Paul at Firefly Design and to our web guru Andy at Four Degrees West.

Our new site really gives you a flavour of what we do and why we do it. Visit "Our Services" to find out how we go about developing a marketing strategy for clients across all market sectors. We have also included information on our new Marketing Project Management and Market & Customer Research services.

If you visit our "Success Stories", you'll also be able to see just how we go about achieving our results with real case studies covering a range of marketing challenges - from brand communications through to developing and managing an online marketing strategy.

We've also launched a new free Marketing Audit Self-assessment tool, which involves a short series of questions you can complete in confidence online to help you start to think about analysing the future direction of your marketing activities.

In short, there's an awful lot packed into this website, which we think really conveys what we do and why. But it's not up to us to judge - take a look for yourself and let us know what you think!



"We're extremely pleased with the site but, more importantly, the client is very happy indeed with the end result," says Mark Brewerton. "We have delivered the brief, which was to create a clean-looking, brochure site that accurately represented the quality of the Sysmex brand. It communicates the strength of the Sysmex proposition whilst engaging with the whole range of stakeholders - from laboratory scientists through to senior NHS manager and decision-makers."

Take a look at the new website here to judge for yourself!



"We're really excited to have won this contract," says Mark Brewerton, TMS Managing Director. "We have worked with a number of companies in the leisure and tourism sector in the past and are keen to apply our expertise to this new project."

Exeter Golf and Country Club has an enviable reputation in the South West and benefits from a truly unique location. The Club is looking to build on its core strengths to achieve its corporate objectives for the future. Continues Mark, "We're looking forward to helping the Club maximise its position as one of the leading golfing, meetings and weddings venues in the region."



TMS will be helping 360CRM develop a robust marketing strategy to enable them to take their new product - Chronos - to market nationally. We'll also be helping them to identify new product and market opportunities to secure future growth for the company. Take a look at their website here.



Marketing Consultant Brian O'Donnell joins Total Marketing SolutionsThe Total Marketing Solutions team has been further strengthened by the arrival of Brian O'Donnell as a Consultant. Brian brings with him a real depth of marketing experience, with particular expertise in online marketing and customer acquisition. Brian has joined us from Suttons Consumer Products, where he was involved in marketing brands including Suttons Seeds. Educated in Ireland, Brian has an MBA from London Guildhall University.

"We are really pleased to have Brian on board," says Mark Brewerton, Managing Director of Total Marketing Solutions. "He has a real passion for what he does and brings with him a mix of marketing skills, which will complement our current team perfectly."



TMS Managing Director Mark Brewerton has been appointed a Fellow to the Chartered Institute of Marketing in recognition of his expertise in marketing strategy development and marketing consultancy. "I am extremely pleased that the TMS approach to marketing has been recognised by our industries' leading professional body," says Mark. "I strive to ensure that TMS always provides marketing advice of the highest calibre whilst delivering real results for customers."

Mark is already Vice Chair for the CIM in Cornwall with a remit to help the organisation become the champion of small to medium-sized businesses throughout the county.



TMS have recently started working with leading financial software developers, JHC. Based in the City of London, JHC provide software solutions for financial institutions, wealth managers and both retail and institutional stockbrokers. The company are looking to develop a Sales and Business Development plan to achieve their objectives for growth and turned to TMS to help them.

As strategic marketing specialists, TMS have been looking at their different markets and products and services proposition in order to assess their marketplace and the opportunities available to them. With this strategic understanding, TMS is now in the process of prioritising future sales and marketing activities and also providing guidance in the further development of products and services. "We have been able to look at JHC's markets through in-depth, one-to-one interviews, which form the basis of our strategy development. It's absolutely critical to get your thinking straight at this stage in the strategy development process," says Mark. "Too many companies just don't do their research and come unstuck further down the process. As strategic marketing experts, this is where we are really able to make a difference to a company's future preformance."



A leading supplier of market intelligence reports to process industries, Protel Projects, based in Somerset, has chosen TMS to help reinvigorate business growth. As a first step, TMS have been carrying out comprehensive research into their customers' awareness and perceptions of the brand in order to better understand customer needs.

With this information, TMS is now exploring ways in which Protel can extend their products and services offering to greatest effect. "We place a lot of emphasis on doing our homework right at the beginning of a poject," says TMS Managing Director Mark Brewerton. "That way, we know we are heading in the right direction when it comes to strategy development. It sounds obvious, but too many companies decide on a course of action without having all the necessary information on which to base a sound judgement. This goes to the very heart of how we operate and enables us devise strategies which really work for our clients."



Marketing Consultant Dave Wilson joins Total Marketing Solutions

Dave Wilson, a digital marketing expert, has joined TMS as a consultant. Dave has a wealth of experience in business strategy development, particularly in sales and marketing, with a focus on digital marketing. Dave has previously managed projects for customers as varied as Siemens, Cadbury and Yell.com.

"We're really excited to have Dave on board," says TMS Managing Director, Mark Brewerton. "He has a passion for delivery, quality and creativity, which mirrors our own approach to doing business. He complements our existing range of skills and brings a real understanding of how to help businesses grow their sales and profitability."



One of the best parts of being a marketing consultant is that we meet people with bright ideas who are prepared to carry the idea through. Some years ago, Cathy Debenham despaired and bought a condensing gas boiler because, despite days of research, she couldn't be sure whether the various biomass boilers that suppliers were trying to sell her were appropriate for her house; whether there was a stable supply of wood pellets, whether they could be delivered up her steep drive, or even whether biomass was even a sensible option. So she decided to do something about it - and built a business from scratch.

YouGen aims to build a community of people interested in renewable energy and low carbon living. This will include suppliers, people who've already revolutionised their energy use, and people who are thinking about it. The hope is that everyone will share expertise and help each other.

We've been working with Cathy over the last few months in order to help her build and implement YouGen's marketing strategy, and it's been a pleasure. It's great to see that the site is now live and that we all now have easier access to information about renewables. Take a look at the new YouGen website here.


Sandra Lawes has recently joined forces with Total Marketing Solutions as a Consultant, building on success achieved in a variety of senior marketing roles in a number of sectors including healthcare, IT, construction and travel. Sandra has worked in companies as varied as Fisons, Thomas Cook and BUPA.  She also has experience within a major advertising agency, working on accounts such as Bovis Homes, Twinings and public sector clients.

More recently, Sandra has focussed her energies on working with clients in the healthcare sector, carrying out market assessment and feasibility studies for various public and private healthcare providers. "Sandra brings with her an excellent understanding of strategic marketing, particularly in the healthcare sector. She is a real pleasure to work with and we're looking forward to working  on some exciting future projects together," says TMS Managing Director, Mark Brewerton.

Sandra has an MBA and holds the Chartered Institute of Marketing's Post Graduate Diploma in Marketing. She is also a Chartered Marketer.



TMS has launched a new service - the Digital Marketing Strategy Audit.  The Audit has been designed to help customers maximise their online marketing budget and ensure their web presence is working to maximum effect. "We developed this audit because, whilst it might be pointing out the obvious, most businesses today - whether B2B or B2C - use the web in some way to either promote their business or as a sales / business development channel. They invest agreat deal of money to do this and as a result have high expectations," says TMS Managing Director Mark Brewerton.

TMS Consultant and digital marketing specialist Brian O'Donnell, who developed the Audit together with colleague Dave Wilson (see below) explains the rationale behind the audit: "Unfortunately our experience as marketing consultants has shown us that much of this investment is either inefficient or ineffective - meaning that the potential level of return from the web is never truly realised."

This unique product will, according to Brian, "help our clients get the most out of their investment in the web. The Digital Strategy Marketing Audit service enables us to take a holistic approach to analysing all the components of a customer's digital marketing activity and to then develop an action plan to will make these activities deliver more."

Click on the image on the right to a short but informative online presentation on just how this new service works. To view the presentation just click the 'play' symbol.