Total Marketing Solutions was established to help small and medium-sized companies achieve their business objectives through the development of effective marketing strategy, supported by the practical implementation of results-focussed marketing and business development activity.
We've put together a number of marketing resources to help you get to grips with some of the key concepts involved in these critical areas of marketing activity.
We don't claim that these marketing resources are comprehensive or that they will provide a complete marketing solution for your business - but we do hope that you will find them useful in providing some insight into effective marketing based on our knowledge and experience
The following resources are currently available:
| A Quick Guide to Effective PR |
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The potential value of PR is frequently under-estimated by SMEs and PR is underused as a result. Delivering good results from PR is not simple but with the right approach it can deliver a significant boost to your business. (more) |
| Hints and Tips for successful Search Engine Optimisation |
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Search engine optimisation is a powerful marketing tool that brings a healthy return on investment - if it is performed properly. This guide is for those who need advice on how to proceed with effectively search engine marketing. (more) |
| Hints and Tips for successful Pay Per Click Advertising |
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Imagine if you could advertise only to people who have actually expressed an interest in doing business with you. PPC is an online advertising format that allows you to buy your way to the top of search results pages for search phrases relevant to your business. This guide is to help you in developing your approach to this highly effective advertising medium. (more) |
| Hints and Tips for successful Direct Marketing |
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Most SME organisations are marketing on a shoestring, they have to make every penny count when they invest in marketing communications. They want and need to turn their direct marketing expenditure into one thing: sales. This guide is aimed at helping them do just that. (more) |
| Hints and tips for using your network to get referrals |
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For small and medium sized businesses referrals are the most common source of profitable new business opportunities but few businesses set out to proactively maximise the number of referrals that they could receive. This guide is aimed at helping you develop and improve your approach to using your network to gain those invaluable referrals. (more) |