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Marketing resources provided by Total Marketing Solutions

Total Marketing Solutions was established to help small and medium-sized companies achieve their business objectives through the development of effective marketing strategy, supported by the practical implementation of results-focussed marketing and business development activity.

We've put together a number of marketing resources to help you get to grips with some of the key concepts involved in these critical areas of marketing activity.

We don't claim that these marketing resources are comprehensive or that they will provide a complete marketing solution for your business - but we do hope that you will find them useful in providing some insight into effective marketing based on our knowledge and experience

The following resources are currently available:

A Quick Guide to Effective PR

The potential value of PR is frequently under-estimated by SMEs and PR is underused as a result. Delivering good results from PR is not simple but with the right approach it can deliver a significant boost to your business. (more)

Hints and Tips for successful Search Engine Optimisation

Search engine optimisation is a powerful marketing tool that brings a healthy return on investment - if it is performed properly. This guide is for those who need advice on how to proceed with effectively search engine marketing. (more)

Hints and Tips for successful Pay Per Click Advertising

Imagine if you could advertise only to people who have actually expressed an interest in doing business with you. PPC is an online advertising format that allows you to buy your way to the top of search results pages for search phrases relevant to your business. This guide is to help you in developing your approach to this highly effective advertising medium. (more)

Hints and Tips for successful Direct Marketing

Most SME organisations are marketing on a shoestring, they have to make every penny count when they invest in marketing communications. They want and need to turn their direct marketing expenditure into one thing: sales. This guide is aimed at helping them do just that. (more)

For small and medium sized businesses referrals are the most common source of profitable new business opportunities but few businesses set out to proactively maximise the number of referrals that they could receive. This guide is aimed at helping you develop and improve your approach to using your network to gain those invaluable referrals. (more)

Branding - everything you ever wanted to know but were too afraid to ask...

There's no question that branding can bring significant benefits, regardless of the size of your business. Branding not only impacts upon the market place but also on the value of your company, the longevity and sustainability of your business and staff morale. Our insightful guide will give you are real insight into all the key aspects of branding for your business. (more.)

The Secrets of Sales Management

We have a unique insight into how good sales leadership can create outstanding sales performance. We've brought this experience together into a sales methodology called The Secrets of Sales Management. (more.)

Hints and tips on how to create a great customer experience

In an increasingly competitive marketplace, giving your customers a truly great customer experience can be one of the key ways to differentiate your business from your competitors. This guide will give you an insight into how you can do just that - from mapping the customer experience to measuring feedback. (more.)